5 Outdoor Women'S US8 Knee Black Flocking CN40 Comfort Shoes RTRY High UK6 amp;Amp; Red Fall Zipper 5 Winter Career Boots Heel Office Toe Chunky For Boots Round EU39 FqwddaCWcP
Boots EU36 Boots Boots Combat US6 Boots Women'S Materials Shoes Cowboy RTRY UK4 Winter Western Snow Ankle Customized CN36 Riding Strap Boots Fashion Novelty
Zebra Post Womens Floso Toe Flops Pattern Blue White Flip Ladies qfEfFX
Gregg DeGuire/WireImage
Jessica Alba

After facing a SAG-AFTRA do not work order, the company has signed on to union wages and working conditions.

Just two days after SAG-AFTRA slapped a do not work order on star Jessica Alba’s Honest Company for preparing to shoot non-union commercials, the company has signed on to the union’s commercials contract. The reversal was announced Wednesday by Alba and SAG-AFTRA, with Alba saying that talks had been ongoing “since last week” — a union official had said otherwise on Monday — and that becoming a signatory was always the company’s intent.

The highly public dispute had threatened to tarnish Honest Company’s warm and fuzzy brand identity and that of its ad agency Mother, which the union said was producing the commercials.

“I am thrilled that The Honest Company has chosen to provide our members with the protection of a SAG-AFTRA contract,” union president Gabrielle Carteris said in a statement. “This partnership is the result of meaningful collaboration between SAG-AFTRA and Honest and helps sustain and build a flourishing industry for performers and employers. Kudos to our member Jessica Alba for recognizing that the protections of a strong union contract are crucial to all workers. She is a model of ethical leadership and we’re proud to move forward together.”

With bygones as bygones, Alba returned the vibe. “SAG-AFTRA is an important part of the acting community, and as a proud member since 1994 I fully support its mission,” said the actress. “As founder of The Honest Company, I'm thrilled that the company has grown to a place where working with SAG-AFTRA is a natural next step for us. I’m looking forward to a productive partnership.”

Added Alba, in a separately issued statement: “We (The Honest Company) have been in talks with SAG-AFTRA since last week, and just finalized our agreement to become a SAG signatory. Despite some reports, that was always our intent. As an actress, I support fair pay and working conditions for all actors — and value SAG and the protections it’s provided me throughout my career. Part of scaling our business is thinking ahead to our long-term marketing strategy, and partnering with SAG has always been a natural next step in our evolution. I’m looking forward to a productive partnership.”

The union’s top negotiator weighed in as well. “We look forward to developing a great relationship with The Honest Company and hope this inspires other brands looking to create quality commercials to go union,” said SAG-AFTRA national executive director David White. “Hiring union actors for their ads is the best decision brands can make for their business.”

Customized US6 Boots RTRY Boots Novelty Fashion Cowboy Riding Ankle Strap Snow Women'S Boots Boots CN36 Materials Winter EU36 Combat Shoes UK4 Western Boots
RTRY US6 Boots Riding Snow CN36 Boots Fashion Cowboy Shoes EU36 Customized Boots Strap Women'S Western Boots Novelty Ankle Boots Materials Winter Combat UK4
Heel The Heels And The The Outside The Pointed Head The Women'S Summer Thirty Wear Low Knot Shoes KPHY Pink Eight Baotou Shoes Towing In Heel Small The Bow Cold Fine Middle n8ZY7qWxBg
UK4 CN36 Boots RTRY Boots Boots Boots Fashion US6 Western Riding Combat Customized Winter Ankle Strap Women'S Boots Snow Shoes EU36 Novelty Cowboy Materials Bw1Ba
adidas Trainers B26414 Irana Black adidas B26414 Trainers Trainers Irana Black Irana adidas xY7dqUpYw